This session focuses on helping Extension professionals clearly and confidently communicate CCE’s value. Participants will gain practical tools for message framing, connecting Extension work to local priorities, and translating programs and outcomes into language that builds trust, engagement, and community support.

– Beth Meyer is director of consumer confidence with American Dairy Association North East. She has spent more than 30 years in dairy checkoff, as an energetic and enthusiastic Communications professional, with a proven track record in crisis planning and management, media relations, public relations, event planning and execution, strategic planning, marketing communications and shareholder outreach. Her current focus involves youth advocacy development, crisis and issues response, and communications training for a variety of stakeholders